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Traffic Technology retains contract in West Berkshire


Traffic Technology has successfully retained its traffic data collection contract with West Berkshire District Council. Managaging permanent traffic surveys from around 33 sites in West Berkshire, as well as ad hoc traffic and parking surveys, pedestrian crossing studies and journey time studies, on behalf of the council for the next two years, with an option to continue for a further two years. The council will use the data from the parking surveys to provide them with information that will be used formulate future parking strategies and to enable them to set appropriate parking standards for new residential developments.


The company’s traffic surveys will provide information on annual average daily traffic (AADT) flows for the Local Transport Plan. The traffic data will also be used to help monitor air quality and traffic flows across the district. Journey time studies provide data to enable the council to make traffic management decisions, with the aim of easing the flow of traffic in the area.


Jenny Graham from West Berkshire Council commented, “Traffic Technology has shown a good understanding of what we need from traffic monitoring services and their quote was very competitive. We are really pleased with the services they provide and their flexible and friendly approach".