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Discreet pedestrian counting in Westminster

Following the use of temporary pedestrian counters to determine usage of the new pedestrian crossing between Hermitage Street and St Mary’s Terrace in Westminster, London, Westminster City Council (WCC) decided to install a permanent counting site.


The crossing restores an old link lost some 40 years ago by the construction of Westway by the Greater London Council. They opted to use UK company Traffic Technology’s Eco-Multi, an innovative and versatile counter which is able to differentiate between cyclists, pedestrians and vehicles. The project was jointly funded by Sustrans and Westminster City Council. WCC is already seeing increases usage as pedestrians realise that a new route is available.


They plan to extend the cycle route to the north and south to connect with existing cycle routes, and it is hoped that eventually the route will become part of the National Cycle Route Network.


Says Chris Warden, Westminster City Council’s service development manager: “The equipment is working well, capturing both pedestrian and cycle usage. The web-based results can be accessed easily and WCC has given access to Transport for London (TfL) and Sustrans to enable them to also analyse the data via the web link.”


Westminster City Council cabinet member for transport and city management Cllr Ed Argar said: “This as an example of using technology to help us make more evidence-based decisions and create a better city for pedestrians that still works for motorised traffic. It gives us an even more sophisticated understanding of how our city works.”